App

App

App

App

Retail Banking

Retail Banking

Retail Banking

Retail Banking

Impact

The redesigned of the Meridian app significantly enhanced functionality and accessibility and serves over 370,000 customers and manages $26 billion in assets. This transformation has been pivotal in modernizing and digitizing Meridian's financial services, which is a key stepping stone in reaching their overarching goal to innovate and maximize customer satisfaction.

Impact

The redesigned of the Meridian app significantly enhanced functionality and accessibility and serves over 370,000 customers and manages $26 billion in assets. This transformation has been pivotal in modernizing and digitizing Meridian's financial services, which is a key stepping stone in reaching their overarching goal to innovate and maximize customer satisfaction.

Impact

The redesigned of the Meridian app significantly enhanced functionality and accessibility and serves over 370,000 customers and manages $26 billion in assets. This transformation has been pivotal in modernizing and digitizing Meridian's financial services, which is a key stepping stone in reaching their overarching goal to innovate and maximize customer satisfaction.

Impact

The redesigned of the Meridian app significantly enhanced functionality and accessibility and serves over 370,000 customers and manages $26 billion in assets. This transformation has been pivotal in modernizing and digitizing Meridian's financial services, which is a key stepping stone in reaching their overarching goal to innovate and maximize customer satisfaction.

My Role

I was the lead product designer on the team. My responsibilities ranged from designing user stories from data and responses I collected from the data science team and from user surveys; to shaping the design and product strategy, developing wireframes and information architecture, designing the UI, building prototypes and conducting user testing; and to running internal workshops, and working closely with developers during the handoff process.

My Role

I was the lead product designer on the team. My responsibilities ranged from designing user stories from data and responses I collected from the data science team and from user surveys; to shaping the design and product strategy, developing wireframes and information architecture, designing the UI, building prototypes and conducting user testing; and to running internal workshops, and working closely with developers during the handoff process.

My Role

I was the lead product designer on the team. My responsibilities ranged from designing user stories from data and responses I collected from the data science team and from user surveys; to shaping the design and product strategy, developing wireframes and information architecture, designing the UI, building prototypes and conducting user testing; and to running internal workshops, and working closely with developers during the handoff process.

The Challenge

The challenge I took on was to improve the app store ratings by achieving certain key performance indicators (KPIs), including facilitating the onboarding process for new members, encouraging existing members to log in regularly, and making it easier for all members to open new products within the app.

The Challenge

The challenge I took on was to improve the app store ratings by achieving certain key performance indicators (KPIs), including facilitating the onboarding process for new members, encouraging existing members to log in regularly, and making it easier for all members to open new products within the app.

The Challenge

The challenge I took on was to improve the app store ratings by achieving certain key performance indicators (KPIs), including facilitating the onboarding process for new members, encouraging existing members to log in regularly, and making it easier for all members to open new products within the app.

Edwin Socrates © 2024

Edwin Socrates © 2024

Edwin Socrates © 2024

Edwin Socrates © 2024