App
App
App
App
Live Selling
Live Selling
Live Selling
Live Selling
Impact
Introduced in 2023, Auctions now make up 63% of Complex NTWRK's revenue, with a quarterly growth rate of 23%. To date, we have conducted 2,269+ Auctions shows, featuring over 59,000 items. In addition to revenue, Auctions has been wildly effective in boosting user engagement; the feature has resulted in a 172% increase in chat messages per show and average show watch time has increased by 5 minutes.
Impact
Introduced in 2023, Auctions now make up 63% of Complex NTWRK's revenue, with a quarterly growth rate of 23%. To date, we have conducted 2,269+ Auctions shows, featuring over 59,000 items. In addition to revenue, Auctions has been wildly effective in boosting user engagement; the feature has resulted in a 172% increase in chat messages per show and average show watch time has increased by 5 minutes.
Impact
Introduced in 2023, Auctions now make up 63% of Complex NTWRK's revenue, with a quarterly growth rate of 23%. To date, we have conducted 2,269+ Auctions shows, featuring over 59,000 items. In addition to revenue, Auctions has been wildly effective in boosting user engagement; the feature has resulted in a 172% increase in chat messages per show and average show watch time has increased by 5 minutes.
Impact
Introduced in 2023, Auctions now make up 63% of Complex NTWRK's revenue, with a quarterly growth rate of 23%. To date, we have conducted 2,269+ Auctions shows, featuring over 59,000 items. In addition to revenue, Auctions has been wildly effective in boosting user engagement; the feature has resulted in a 172% increase in chat messages per show and average show watch time has increased by 5 minutes.
My Role
As the lead product designer on the project, I collaborated with the product team to bring Auctions to life from initial concept to final product. I led and conducted project management, feature research, UX design, visual design, motion and interaction design, prototyping, and user testing.
My Role
As the lead product designer on the project, I collaborated with the product team to bring Auctions to life from initial concept to final product. I led and conducted project management, feature research, UX design, visual design, motion and interaction design, prototyping, and user testing.
My Role
As the lead product designer on the project, I collaborated with the product team to bring Auctions to life from initial concept to final product. I led and conducted project management, feature research, UX design, visual design, motion and interaction design, prototyping, and user testing.
The Challenge
Our goal was to increase user engagement and revenue on the platform. Due to the fast-paced nature of Auctions, it was crucial to provide users with timely information and an interface optimized for quick responses, while ensuring a fun and simple experience.
The Challenge
Our goal was to increase user engagement and revenue on the platform. Due to the fast-paced nature of Auctions, it was crucial to provide users with timely information and an interface optimized for quick responses, while ensuring a fun and simple experience.
The Challenge
Our goal was to increase user engagement and revenue on the platform. Due to the fast-paced nature of Auctions, it was crucial to provide users with timely information and an interface optimized for quick responses, while ensuring a fun and simple experience.
